Suivre

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OUR APPROACH

Our conviction is that organizations often suffer from common pitfalls when envisioning to expand in emerging or developing markets.

Among them: 

  • The lack of internal resources and time to spend on the targeted field,

  • The replication of a business development strategy from one area to another and the lack of integration of local specificities,

  • The use of public data, often non-reliable or non-available, to feed this strategy.

To our point of view, emerging markets are defined by : 

  • A close imbrication of traditional culture, sub-groups specificities, and development drivers

  • An intrication between formal and informal economy

  • Fast changing contexts and business environment. 

Hence, we have developed an approach that allows us to take into account those specificities based on the following pillars: 

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IMMERSIVE VISION

We conduct sites visits and in-depth interviews with key stakeholders in order to confront public with data extracted from the ground.

CO CREATION AND TEAMWORK

Flexibility and creativity permeate our approach : we bring value by fully understanding our clients issues, as well as its ecosystem dynamics, in order to design relevant solutions

QUALITATIVE FOCUS

We do not provide mass quantitative data. We rather try to challenge business strategies by leading thorough interviews, collecting data about perceptions, habits, ambitions, priorities.

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INTEGRATION OF AN EXTENDED ECOSYSTEM

We are convinced that meeting institutional networks is not sufficient to have a concrete idea of local dynamics. We also provide insights from non-institutional actors : communities, associations, entrepreneurs, industrials, cooperatives and SMEs.